These financial ‘analysts’ make me laugh some times. Microsoft’s intended purchase of Yahoo is supposed to ‘loosen Googles grip on ads’, ‘rock the foundation of online search’, to name just a few of the quotes I have seen. Truth of the matter is that both Yahoo and Microsoft have negligible market share in online ads, and for a very good reason: Their platforms are both very bad and have very little presence. No one uses the Yahoo or Microsoft search engine – only first time internet users that use IE's default and basically don’t know what they are doing. Not a great target market. The Adwords platform is light years ahead of Yahoo or Microsoft, has the *entire* market and is backed up by excellent support from a basically excellent company. Just how two losers uniting is supposed to beat Google is beyond me. Or am I missing something? Microsoft is $44 billion down and has just doubled its online market share to Zero. Mr Ballmer, you won’t beat Google on search and ads. Make Windows and Office better, and you might have a fighting chance to survive the Google onslaught and avoid that smart little Apple right behind you morphing into a Windows, Office and ultimately Microsoft killer.