Saturday, March 27, 2010
Microsoft endorses software based PBX for Windows
Last week Microsoft announced that the next version of Microsoft OCS 2007 will include PBX functionality and will be renamed to Communications Server. The product will be released some time late this year.
So what does this mean to the PBX market and in particular to 3CX and our partners? Well first and foremost it’s a huge endorsement of what we have been doing until now: The market is heading towards software based PBX, and away from proprietary systems such as Cisco and Avaya and away from Linux black box systems such as Trixbox or Switchvox.
Microsoft’s marketing investment in communicating this to customers will significantly enlarge the Windows based software PBX market. This is likely to be a huge shot in the arm for 3CX marketing – we now have an ‘ally’ in explaining why your next PBX should be Windows based.
At the same time, we have ‘gained’ a significant competitor and the question is how much of this now huge Windows PBX market will choose Microsoft Communications Server over 3CX Phone System.
The days that Microsoft would enter a market and take it over are long gone. Look at Microsoft ISA server or One Care Anti Virus. Microsoft has a hard time competing against VMware. Does everybody use Sharepoint or even Internet Explorer? And in the case of telephony it does not have a big strategic advantage in terms of integration with other Microsoft products. The Office 2010 communication APIs will be available to 3CX and we will achieve a similar level of Office integration.
Sure the Microsoft brand is strong, and Microsoft will capture significant market share. But there are millions of companies out there that are searching for an easy to use, open standard and inexpensive solution and that is something that Microsoft Communications Server most definitely is not. And they will look towards 3CX........