The announcement by Google of its new OS has the industry buzzing - and it will certainly be interesting to see the clash of these titans. Google will strike Microsoft right in its heartland– the Windows desktop system and its accompanying office package. Of course, the OS is still very much 'vaporware', but the threat is real.
I remember the ‘attacks’ by IBM (OS/2), Novell (Dr DOS), Corel & Borland (on Office), as well as Linux in more recent years. Each time Microsoft prevailed simply because it had the better product, the better marketing and the competing product was just not ‘different’ enough. So Microsoft has the track record to shake off Google - only things are little different now.
The market parameters have changed and so has Microsoft. Microsoft is no longer the lean, mean and focused company that it was in the nineties. It has not focused on its main stay products – Windows XP/Vista and Office. There has been little innovation for those products whilst the market has been demanding faster and more manageable versions.
Instead, Microsoft has been messing about making Financial and CRM software (Dynamics), VoIP / Conferencing software (OCS/Response point), Firewall software (ISA server), Xbox, Zune, Online Search, Online ads - and not been very successful at it! Does Microsoft need to be in those businesses? I think not. The stock market does not think so either. Luckily Google has been kind enough to give Microsoft a headstart (Chrome OS will not come until 2010)
Windows is an excellent operating system and Microsoft has the credentials to come out victorious against Google. But it will require focus and commitment.
Who better then Bill Gates to lead such an effort? He has done it before in 96 when he embraced the internet. He has the vision to do it. Build a brand new netbook OS!
As a Microsoft Shareholder: Mr Gates, please consider a come back to head up this effort!